10 Resolutions for 2012
As you see, these resolutions are not mine, but by Lisa Barone. I will take only a part of them and give you the link in order you may read them better, as she published the article in Small Business Trend
1. Claim everything: Your brand is your identity in business. If you haven’t already taken the steps to protect it and claim your username throughout the Web, start the year off by doing just that....
2. Pick two social media sites and focus on them: Just because Knowem allows you to claim more than 500 social media profiles, doesn’t mean you have to use all of them. Instead, focus on 2-3 social media sites, sites where you know your audience is and that may already be delivering traffic, and really invest in devoting time there....
3. Build ears: Before you really engage, work on building your ears. Listening in social media will help you identify the people you want to be talking to, the conversations worth your time, and may just prevent you from royally putting your foot in your mouth....
4. Agree to schedule social media into your day: If 2012 is the year you’re finally going to get serious about social media, then you really need to get serious about it. And you do that by scheduling social media into your day the same way you schedule all of your other tasks....
5. Increase your online reviews: When I broke down my 5 Internet Marketing Trends for SMBs to Watch in 2012, I talked about online reviews as becoming an increasingly important social signal for the search engines.... Use your Web site, your emails, your newsletter, you advertisements, and your face-to-face interactions to help them do that.
6. Blog more: Hey, I know. Sometimes it can be hard to find the time or the motivation to blog. We’ve already helped spark some blogging inspiration, now it’s time for you to dedicate the time to doing it....
7. Read other blogs: A great way to always have something to say and blog about it is to keep up with what others are saying. Use Twitter or Google Blog Search to help you identify authoritative (or at least interesting) blogs in your space that you can use as conversation starters and as a way to stay up to date on what’s happening in your corner of the world.
8. Attend a tweetup: Do something crazy this year and leave your office. Go find out where people who do what you do are meeting and join them. Talk to them. Share with them. Online interaction can only go so far before you have to take it offline.
9. Find ways to reward fans with social media exclusives: It’s not enough to simply BE in social media. You have find ways to reward fans and give them “the why” for why it is they should like you, follow you, talk to you....
10. Promote your social media accounts: Have you read the nine previous resolutions? There’s some work involved there. And if you’re going to be putting in the blood, sweat and tears needed to create a powerful social presence, then you darn well better be promoting these accounts at every turn....
I have set an extract of these 10 social media resolutions for 2012, if you like to read them completetly, please go HERE
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